We are the Visionary Lab.

We are Nicolette Goldsmann and Paulijn van der Pot, creative directors, based in the area of Amsterdam. We are committed changemakers with solid experience in fashion, design, lifestyle and journalism. Together with our extensive network of creatives to suit every task, we’re poised to create impact through design and storytelling. We strive for a circular economy that serves people and planet.

We would love to meet you!

In 2020 we founded the Earthshakers foundation, with the aim of driving positive change through revaluation of natural materials, rekindling our relationship with goods and reviving true craftsmanship in combination with modern, sustainable design and circular innovations. Our starting point on this journey towards a sustainable future is changing the notion of waste and re-thinking discarded materials. We believe in a circular economy that serves people and planet and we are adamant to make zero waste the 'new normal'